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+ NEW VACANCY +
BRAND MANAGER
Fashion Retail Leader
In TAX FREE Dubai
Open to Westerners looking to relocate
Our client is one of the largest retail companies in Middle East and India, with diverse portfolio of retail and hospitality brands. The Group is present in 15 countries with over 900 stores and turnover in excess of $3.2 billion USD.
The company is currently successfully expanding with annual growth rate of 25%.
OVERVIEW OF THE ROLE:
The successful candidate will be responsible for overall business management of the assigned brand and will ensure the development, implementation and management of brand business plans to maximize sales and profits. The Brand Manager will also be responsible for co-strategizing with the Brand principal to ensure effective brand communication and penetration with the Region
KEY RESPONSIBILITIES:
BRAND GROWTH AND PROFITABILITY
Maximize sales and profitability of brand stores in line with Company targets and Contractual obligations
Optimize sales potential through effective use of available commercial information for the brand stores
Develop the brand launch strategy (for new territory) in consultation with the Concept Head
Discuss the annual brand strategy (for existing territory ) with the Territory Head and Territory Concept Head
Control costs within budgetary guidelines for the brand stores
Maximize productivity in stores thorough effective deployment of resources for the brand stores
Ensure complete sell through as per brand product, style and assortment plans (basic, Fashion, woman wear etc)
Collect feedback from Territory on Brand acceptance and customer expectations
Ensure adherence to financial plan in all key areas sales, markdowns, margin & average inventory etc
Monitor the sales performance on a regular basis and prepare a corrective action plan if required
BRAND MERCHANDISE PLANNINIG AND PRODUCT SELECTION
Prepare annual plans for the brand and provide inputs to Concept GM/CEO to assist creation of overall merchandizing budget for concept
Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forthcoming events, replenishments needs etc
Monitor Concept merchandise MIS analytics based on actual sales, sales forecasts, company order parameters, inventory checks, forthcoming events, replenishments needs etc
Monitor creation of merchandise plan for the brand based on insights gained from merchandise analytics, customer preference, historical trends and future outlook
Discuss, decide and freeze the merchandise plan (pricing, promotion, assortment etc) for the Brand with the Merchandise Planning department
Determine buying requirements and formulate buying plan and budget for the assigned Brand
Conduct Product selection keeping in mind the buying requirements and product research/ inputs received
Ensure effective in season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance)
ORDER AND PRINCIPAL MANAGEMENT
Maintain relationship with all principals and co-strategies, as it is critical for the long term success of the business
Review the financial and credit services agreement with the principal in order to maximize profit and positively contribute to cash flow
Monitor orders based on the buying plan and follow-up to ensure merchandise delivery as per the plan based on the agreed service level agreement
BRAND STANDARDS
Understand the Brand Standards (retail operations, staff, customer service, product specifics, visual merchandising) from the Brand principal
Obtain brand manuals and ensure implementation of the retail and customer service standards to result in customer delight within brand outlets
Create the overall strategy and guidelines for various aspects of customer service at the stores in consultation with the Principal
Prepare process flowcharts for brand processes and effective brand management
Support in training & assessing the staff in the brand stores using the best training / assessment procedures in consultation with the Brand Trainer / Principal Trainer
Coordinate with Retail Auditor/ Retail Operations to collate the feedback on retail and brand operations
Plan and develop the Visual Merchandising calendar for the Brand in consultation with the VM Manager and Brand Principal
Ensure implementation of the Brand Visual Merchandising calendar and strategy
MARKET AND COMPETITION RESEARCH
Acquire market intelligence through various sources & analyze trends which may impact the business
Research the brand acceptance within the region or any new territory, and identify any inputs on brand customizations required
Map competition prices / product and provide qualitative inputs to the business
Research and look at new sites for brand outlets
Research on the latest trends in products, brands, styles, designs, fits etc
PROJECTS & ADMINISTRATION
Support the Territory team in deciding locations / site for brand stores
Evaluate the selected site on parameters like trade area, customer base, additional merchandising considerations and get internal approvals
Co-ordinate for new store openings and re-fits with territory operations
Ensure brand outlet locations are in line with the Brand strategy and positioning
Ensure the adherence to the store opening plan
MARKETING
Create the brand positioning in consultation with the Marketing Manager and Brand principal
Plan marketing programs for the brands, along with the Marketing Manager and Brand principal, in line with the Concept guidelines
Ensure campaign promotions / events/ marketing communication are implemented according to guidelines and that local/ seasonal promotional opportunities are identified and maximized
Ensure adherence to brand marketing budget
LOGISTICS
Monitor and review if merchandise is received on time and delivered to RDC/ Stores as per plan
Ensure logistics process control and efficiency within the concept
PEOPLE MANAGEMENT
Manage and support recruitment
Monitor staff development and facilitate complaint resolution
Set KRAs for direct reports and conduct performance appraisal and feedback
Oversee staff deployment and drive motivation levels of the direct reports
ESSENTIAL REQUIREMENTS:
Degree or Diploma in Fashion / Textiles
Post-graduate degree in Business Administration
Minimum 6-8 years experience in similar role
5 years in retail industry I buying or brand management role
Fluent English
Advanced knowledge of Merchandising processes and Retail operations
Advanced knowledge of Retail Industry and Brands
KEY SKILLS:
Leadership skills
Strategic thinking
Commercial acumen
Planning and organizing skills
Commitment to excellence
Networking skills
BENEFITS:
Competitive TAX FREE Salary
Levels and interview performance and may be lower or higher
Excellent benefits package including high quality transport and accommodation allowance
Visa arranged
To apply in confidence please email your CV
FIRST RESORT GLOBAL RECRUITMENT
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